Veuve Clicquot RICH Launch at Azuridge
There is a reason that Veuve Clicquot has only launched two new products in the last 40 years…they are simply the best at what they do and their product has withstood the test of time. Founded in 1772 by Phillipe Clicquot, the House of Clicquot was intended to bring the finest of French Champagne to all corners of the world. Phillipe brought his champagne to Italy, Germany, Switzerland, Russia, and the USA before passing away, leaving the business entirely in the hands of Madame Clicquot. Through determination and innovation she made the brand what it is today. Most notably she created the first vintage champagne within the region, registered the trademark yellow label, and invented the riddling table process which ensures a crystal clear product.
Maison Fondée en 1772 – À Reims France
I was fortunate to be invited to Azuridge Estate for the Calgary launch of Rich, the newest Veuve Clicquot innovation. I had no preconceptions on what was in store for our small group of excited media people and as my guest and I entered the Carnelian Room we were slightly confused. There, on the long table set before us, were individual place settings with small wooden cutting boards, knives, and large baskets of fresh fruit and vegetables. Were we getting a cooking lesson? In a short word, no.
We were getting a lesson in ‘Clicquology’. Rich is a ‘Doux’ champagne, slightly higher in sugar content than the traditional VC Yellow Label. It was created expressly to be enjoyed on ice and mixed with ingredients such as cucumber, sweet peppers, pineapple, grapefruit zest, and tea. These ingredients bring out the natural flavours of the Pinot Noir (45%) , Meunier (40%), and the Chardonnay (15%) ensures the signature Clicquot finishing creamy mouth feel. Truly, this was a refreshing cocktail built for a beautiful summer’s day, perfect for open air occasions.
Though we tried many different combinations, cucumber and grapefruit flavours were my absolute favourite. Afterwards, my guest and I enjoyed a walk around the grounds of Azuridge Estate, once a private home, now repurposed into a breathtaking getaway just twenty minutes outside of Calgary. We found that Veronique, the Canadian brand manager and her crew had brought some of the signature Veuve Clicquot joie de vivre to Azuridge.
Zyn @ Bankers Hall #145, 315 Eighth Avenue SW
Zyn @ Suncor #105, 111 Fifth Avenue SW
Zyn @ Inglewood 1543 – 17 Avenue SE
*Please note that I have received no monetary compensation for this blog post but I did enjoy the RICH launch event entirely via the courtesy of Charton-Hobbs brand agency.